Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Today's, focus will be on print buyers. One thing has become clear to me, after having time with print buyers across the country. They do not care! So, you are thinking, “Ryan, what don’t they care about?” Good question. Well, first there is no (for the most part) full-time print buyer in today’s world. There are people, such as a communications manager or a marketing director, who oversee this responsibility among many other duties. And, they see printing as a necessary evil. This means one more thing they have to handle and get done. Second, many have come to view…
Let’s start with the truth: nobody is actually laughing out loud when they type LOL anymore. In fact, if you are laughing out loud, you’re probably not announcing it — you’re too busy laughing. And yet… here we are. It’s 2025, and “LOL” is still hanging on like that friend from high school who randomly shows up in your group text: persistent, nostalgic, and oddly comforting. But this isn’t just about slang. As someone who studies leadership, communication, and generational behavior, I can tell you — how we talk matters. The language we use, even in the smallest forms, reveals how we think, how we lead, and how we…
The communications process is a component of every aspect of life. Organizations are made up of people, and communications patterns are complicated. Let me take a moment and introduce the concept of “over-communicating.” It is vital to over-communicate in all we do—both online and offline. Note to reader: Communications involve all processes between sender and receiver, so this does not mean we simply talk or write more. The goal is maximum communications efficiency and effectiveness (green quadrant) as per the “E” Model below. Our world is noisy, has a short attention span and moves rapidly by nature. In consulting with…
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