Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Let’s start with the truth: nobody is actually laughing out loud when they type LOL anymore. In fact, if you are laughing out loud, you’re probably not announcing it — you’re too busy laughing. And yet… here we are. It’s 2025, and “LOL” is still hanging on like that friend from high school who randomly shows up in your group text: persistent, nostalgic, and oddly comforting. But this isn’t just about slang. As someone who studies leadership, communication, and generational behavior, I can tell you — how we talk matters. The language we use, even in the smallest forms, reveals how we think, how we lead, and how we…
This challenge is going to make you squirm — it always does. I’ve used it with businesses in various industries — big, small, tech, retail, service, and more — and no one enjoys it at first. But over time, I hear how much it made them reflect, reshape, and rethink their approach. That’s the goal, so I hope it pushes you to think deeper about your own business or personal brand. So, what’s the 17-second challenge? You might be wondering. I’m glad you asked. The term “elevator speech” has become overused. The typical advice says you have 20 to 30…
By Ryan Sauers I hope everyone is off to a great September. I do a lot of different things teach week and get to meet/interact with many people across the country. One of the common themes centers around the “seeming” lack of time people feel they have. You know what I mean. We say, “Where did the time go?” Or, that we have been “buried, covered up, slammed, running crazy, swamped,” etc. It seems our world moves faster with each passing day. However, I want us to consider if that is true. Apple, Amazon, and Google did not make the clock…
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