By Ryan Sauers As I have been giving recent speeches, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning. The two words are UNTIE and UNITE. You see, the two words are comprised of the exact same letters. The only change is switching the place of the letter “T” and “I. What does this mean? When “T” is in front of “I” we get the words UNTIE which means things are coming apart or undone. It means …
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Here is a link to the podcast and some of ideas shared here came from Ryan’s most recent book Would You Buy from You? Your Brand Makes the Difference.
Please let us know your thoughts. @RyanSauers