This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Here is a link to the podcast and some of ideas shared here came from Ryan’s most recent book Would You Buy from You? Your Brand Makes the Difference.
Please let us know your thoughts. @RyanSauers
Related Posts
Yes,you read the question correctly. Would you buy from you? At first, you may be thinking—duh, Sauers—of course I would. However, it is amazing how when I drill in on this subject while training, salespeople and owners alike begin to say something like “well, uh, ummm, huh, yeah, I guess.” Really? If you would not buy from yourself, then why would anyone else want to buy from you? I have an example of the confidence, not cockiness, it takes to be successful in sales. Take a cornerback in football. (Note: to those who do not follow football, this is not…
By Ryan Sauers I hope everyone is off to a great September. I do a lot of different things teach week and get to meet/interact with many people across the country. One of the common themes centers around the “seeming” lack of time people feel they have. You know what I mean. We say, “Where did the time go?” Or, that we have been “buried, covered up, slammed, running crazy, swamped,” etc. It seems our world moves faster with each passing day. However, I want us to consider if that is true. Apple, Amazon, and Google did not make the clock…
So how does your blank sheet of paper look? How do you want it to look? How many people do you have working for you at your current company that are A-plus quality and irreplaceable? Do you want to define the moment or let the moment define you? The choice is simple and is yours to make. How many things should your sheet include that you have not thought about in regard to our rapidly changing world in 2015? Do you wish these things would go away so you can read more posts like this and then do nothing—you know,…
©