Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. Watch this one-minute video as I explain this concept in more detail. First, you have to think of their email name. It is likely unique to their brand in some way. Does the name tie to their birthdate? Their name or nickname? Their hobby or favorite number? I have seen people do all of these. Second, we should consider (as most people do not like changing email addresses) what company name the person has as part…
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Here is a link to the podcast and some of ideas shared here came from Ryan’s most recent book Would You Buy from You? Your Brand Makes the Difference.
Please let us know your thoughts. @RyanSauers