Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was going on. Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2014. Why do I say there is noise everywhere? Think about a restaurant as an example. You go to a restaurant and music is playing, televisions are on, info is scrolling across the TV screens, people…
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Here is a link to the podcast and some of ideas shared here came from Ryan’s most recent book Would You Buy from You? Your Brand Makes the Difference.
Please let us know your thoughts. @RyanSauers