Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
In the printing industry, many salespeople see obstacles as objections and view them in a negative light. They view obstacles as things that get in the way of what they are trying to accomplish. Many salespersons have been taught (through good or bad training) how to “overcome an objection.” Assuming such training was good, then learning how to overcome an objection is good. And, if you’re satisfied with just being good then read no further. However, because I am a person who is never satisfied with the status quo, let’s focus on how to get even better. To be a…
If you you want something badly enough, you will find a way. And if you don’t, you will find an excuse. It is amazing how many organizations are “stuck.” They are stuck in old patterns of thinking. They are stuck in the new training in which they’ve invested. They are stuck in the past. They are stuck with all kinds of new social media and marketing tools. They are stuck with a new salesperson they have hired. Why settle for being stuck? Remember, if you want something bad enough you will find a way, and if you don’t you will…
Yes,you read the question correctly. Would you buy from you? At first, you may be thinking—duh, Sauers—of course I would. However, it is amazing how when I drill in on this subject while training, salespeople and owners alike begin to say something like “well, uh, ummm, huh, yeah, I guess.” Really? If you would not buy from yourself, then why would anyone else want to buy from you? I have an example of the confidence, not cockiness, it takes to be successful in sales. Take a cornerback in football. (Note: to those who do not follow football, this is not…
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