Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
If you have not been sure about the importance of listening until now... here goes...It has become apparent to me, now more than ever, in this noisy and rapidly moving world we live in-- that the true skills of active listening are so powerful. I argue that they are more important, in many cases, than is speaking. I guess that is why we hear the expression we have "two ears and only one mouth" for a reason. Think about it...All human beings (no matter their age, gender, race, nationality etc.) have the desire and need to "truly be heard". In…
Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. Watch this one-minute video as I explain this concept in more detail. First, you have to think of their email name. It is likely unique to their brand in some way. Does the name tie to their birthdate? Their name or nickname? Their hobby or favorite number? I have seen people do all of these. Second, we should consider (as most people do not like changing email addresses) what company name the person has as part…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely notice it. In contrast, 10 years ago we would have stopped everything we were doing to see what was going on. Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2015. My question for you is short and simple. Why does your message matter? Does it stand out from the noise around you? And who really cares? Does it really make a difference or simply sound…
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