Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Young children have the habit of asking “Why?” Often, as parents, it is easy to become annoyed with the nonstop stream of questions. “Daddy, why is the sky blue?” “Why do I have to go to bed now?” Why? Why? Why? If you’re a parent you know what I mean. Why did we ever stop? The simple question of “why?” teaches us, as parents, to better communicate with our children and teaches us, as adults, to not settle for a simple answer. Asking “why” made us functioning members of society, yet we gave up the habit. Why? It made us…
There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the "good, bad, and ugly" in sales training and effectiveness. Thus, today, I want to introduce you to the EEEC model built on four key sales training principles. The core principles include: 1) Empathy. 2) Enthusiasm. 3) Expertise. 4) Clarity. Watch this short video to learn more. We would love to hear your thoughts and have a great day.
It seems that everyone or every company I speak to in the printing industry is facing the same concerns, questions and fears. Here are some of the questions I hear. How do we increase our sales? How do we keep from cutting our prices? How do we stay in business? What does the online world mean to our pricing? How will it affect our future? What is social media “really” all about and what does it mean to us? Should we focus on what we do best or diversify? What is it that we do best? What type of staff…
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