Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Young children have the habit of asking “Why?” Often, as parents, it is easy to become annoyed with the nonstop stream of questions. “Daddy, why is the sky blue?” “Why do I have to go to bed now?” Why? Why? Why? If you’re a parent you know what I mean. Why did we ever stop? The simple question of “why?” teaches us, as parents, to better communicate with our children and teaches us, as adults, to not settle for a simple answer. Asking “why” made us functioning members of society, yet we gave up the habit. Why? It made us…
First you may be thinking, Ryan, what is my 168?Glad you asked. It is the number of hours 24 x 7 we each have in a week. No more and no less. So, always remember that time is the great equalizer. So, here is my question: are you purposeful, deliberate and intentional with how you use your 168? It is really quite simple in life as we have two choices. We can go through life with no plan (drifting like a leaf in the wind from place to place) or in contrast we can-- have a guiding strategy in all that we do. You…
As the title states, Everyone's in Sales. You say, “wait, Ryan, I’m not in sales." Is this not what some of you are thinking? For example, you might be picturing salespersons as those who “over promote” their products and services or themselves at the cocktail party. You may imagine salespersons as those who join online groups and “pitch/hard-sell” you their offerings or come "door to door" in your neighborhood. So, although this may not be you—(and I hope it is not) I promise… you are still in sales. Everyone Is in Sales because it is not about sales. Instead it is ALL about communications.…
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