After years of consulting with privately owned companies of all types/sizes, several things have become clear. There seems to be a logical way to group organizations into one of three types. The first group is the one that makes things happen. These guys are the ones acquiring other companies, diversifying, thinking about2016, make time for planning and are in growth mode. Based on my first-hand experience, this makes up a small number of the companies I observe. The second group is the one that watches things happen. This type of company is cautious, yet will make a move once it sees…
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Here is a link to the podcast and some of ideas shared here came from Ryan’s most recent book Would You Buy from You? Your Brand Makes the Difference.
Please let us know your thoughts. @RyanSauers