Positivity Matters: We Are All on the Same Team By Ryan Sauers I have written many articles over the years that are positive and encouraging. Each one has been written from the bottom of my heart. We are at a…
There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the "good, bad, and ugly" in sales training and effectiveness. Thus, today, I want to introduce you to…
Always Be Prospecting: Your Future Pipeline Starts NowWould You Buy from You? Your Brand Makes the Difference20/20 Vision Demands Leadership: Be Fearless, Stay FocusedProvide Unique Value: How to Overcome Price WarsEveryone is in Sales: Sales is not a 'title' but…
Click on the link below for a great radio show interview on RADIOX... where we shared insights in a round-table table discussion on air on sales/marketing. https://businessradiox.com/podcast/gwinnett/tom-pilotti/
By Ryan T. Sauers I hope everyone is off to a great February. Our world has a lot more in common than the mainstream media would make us think. Our ability to UNITE (come together) vs. UNTIE (fall apart) is…
By Ryan Sauers I hope everyone is off to a great September. I do a lot of different things teach week and get to meet/interact with many people across the country. One of the common themes centers around the “seeming”…
The communications process is a component of every aspect of life. Organizations are made up of people, and communications patterns are complicated. Let me take a moment and introduce the concept of “over-communicating.” It is vital to over-communicate in all…
On Feb. 3, I faced one of the scariest events of my life. I was grilling hamburgers for my family—like I have thousands of times before—when suddenly the grill exploded due to a propane leak. I am so thankful that…
As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing…
The communications process is a component of every aspect of life. Organizations are made up of people, and communications patterns are complicated. Let me take a moment and introduce the concept of “over-communicating.” It is vital to over-communicate in all…
As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing…
On Feb. 3, I faced one of the scariest events of my life. I was grilling hamburgers for my family—like I have thousands of times before—when suddenly the grill exploded due to a propane leak. I am so thankful that…
By Ryan Sauers As I have been giving recent speeches, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning.…
My oldest daughter recently got a job at one of my favorite “fast food” places Chick-Fil-A (CFA). Being that I live in Atlanta, where it is headquartered, they are everywhere. Also, I know many of the stores owners and some…
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference. Here is a link to the…
Let’s say you have 17 seconds to make a convincing, credible and concise point. Could you do it? I often pose this question to printers and promotional companies around the country. They don’t enjoy what I call the “17-second challenge”…
If you you want something badly enough, you will find a way. And if you don’t, you will find an excuse. It is amazing how many organizations are “stuck.” They are stuck in old patterns of thinking. They are stuck…
We must be looking around to see all the change that is taking place in our world. Our world is constantly connected and rapidly moving, showing no signs of slowing down. So, what do we do? A few different things.…
Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. Watch this one-minute video as I explain this concept in more detail. First, you have to…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely notice it. In contrast, 10 years ago we would have stopped everything we were doing to see what was…
I am unorthodox in my approach to teaching salespersons so that they can grow. I thought you might as well know that now before you read this post. So, let’s look at this process of sales success backwards. What things…
The word leadership gets brought up in many discussions. It is the way in which we grow, modify and change our organizational or individual strategy. One characteristic I see many strong leaders sharing is their consistency in behavior. As a…
We communicate a message in everything we do – and it’s especially true when we use the term “brand.” All the time we discuss brands we prefer and those we do not. Why? Because brands stand out in our minds.…
This is an open letter LeBron James style that I am writing through this post. LeBron chose Sports Illustrated a few months back and my choice was first LinkedIn but now here again here in my Blog. You see this…
After years of consulting with privately owned companies of all types/sizes, several things have become clear. There seems to be a logical way to group organizations into one of three types. The first group is the one that makes things…
So how does your blank sheet of paper look? How do you want it to look? How many people do you have working for you at your current company that are A-plus quality and irreplaceable? Do you want to define…
We have all heard the think outside the box expression many times in business. I have heard it countless times and I am not sure people realize that they are even saying it anymore. As I have mentioned this topic…
Here are some things I hear on a frequent basis. I am slammed, buried, drowning, in the weeds, running ragged, etc. You get the idea. Many of us are guilty of saying these types of things several times a week.…
Yes,you read the question correctly. Would you buy from you? At first, you may be thinking—duh, Sauers—of course I would. However, it is amazing how when I drill in on this subject while training, salespeople and owners alike begin to…
Are you seeking to uncover the secret to sales? Have you read a lot of information over the years of what you should do to gain more sales? Have you attended workshops and training to gain information on ways to…
By Ryan Sauers We communicate a message in everything we do. The word brand is one that is used frequently in our conversations. We discuss brands we like and those that we do not. Why? All brands stand out in…
Young children have the habit of asking “Why?” Often, as parents, it is easy to become annoyed with the nonstop stream of questions. “Daddy, why is the sky blue?” “Why do I have to go to bed now?” Why? Why?…
The word “passion” is defined as any powerful or compelling emotion or feeling. I argue that when any great salesperson or sales strategy is examined, positive passion will be found. Passion that is channeled in such a positive direction is…
It seems that everyone or every company I speak to in the printing industry is facing the same concerns, questions and fears. Here are some of the questions I hear. How do we increase our sales? How do we keep…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was…
I was asked a question in a phone interview: "Should printers change their names to reflect that they can do more things than print?" In other words, should you change your name to include something like "media, communications, marketing etc?"…
So, you ask—why the 17-second challenge?What does that mean?Glad you asked. First, I am tired of the term “elevator speech,” and second 17 seconds is about all the time you have to communicate something to another person before they lose…
In my travels, I am really proud that Atlanta is more identified with being the “city that shut down due to 2 inches of snow” than having held the 1996 Olympics. Why is it is that everyone runs out and buys…
I often tell people that content is king. And, you know what? This isn’t quite right. Why? You see...content is good, but great content is “king.”Think about it. Why do you become engrossed in a movie or TV show? Why do you send a…
Why Ask Why? No, it is not to try Bud Dry. (Note: that was a test to see how old some of you are and if you remembered that old commercial jingle.) So, you may now be thinking where I am going…
After years of consulting with companies of all types/sizes, several things have become clear. There seems to be a logical way to group organizations into one of three types. The first group is the one that makes things happen. These guys…
Well it seems there is a #hashtag signaling a new trend or buzzword everywhere we look. This article is focused on growing your sales, so I am going to take us through some questions to consider #SauersStyle in our “new…
What is Lazy Man LinkedIn? I am so glad you asked and it goes something like this. You do not really know people and yet they ask you to connect with them via the social network LinkedIn. You see, like all social…
It seems that nearly every week a printing or promotional company tells me the people they are calling on do not return messages. I hear this from sales staff, as well as executives and/or ownership. But the same people complaining—oftentimes executives—are…
Today I was eating at a restaurant with my family and it was one we had never tried before. As it turns out, it will be the basis of this week’s blog post. The server does not come to our…
In the printing industry, many salespeople see obstacles as objections and view them in a negative light. They view obstacles as things that get in the way of what they are trying to accomplish. Many salespersons have been taught (through…
We are starting a new monthly podcast focusing on tips for sales, marketing, leadership and organizational strategy. This month, straight from my book Everyone is in Sales, learn about"The 5 C's of Effective Communications." ClarityConsistencyContentConnection Creativity DOWNLOAD PODCAST
In teaching a college-level class recently, my students and I were exposed to a great book by Laurie Beth Jones titled "Jesus, Entreprenuer." One component of the book stood out to me as a good one to blog about, as…
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