On Feb. 3, I faced one of the scariest events of my life. I was grilling hamburgers for my family—like I have thousands of times before—when suddenly the grill exploded due to a propane leak. I am so thankful that I was inside the house instead of the deck when this occurred or I would not be writing this to you. (I needed to grab a spatula to flip the burgers, and was gone for all of 45 seconds.) My wife and three daughters did great and got out, as well. We all made it, but our home suffered massive…
Collaboration is the new face of business. Think of it this way, collaboration is the "new" cooperation. From large organizations like Samsung and Sony… to smaller ones like two printing companies in Texas– collaboration is a key to success in today's competitive world.
Do such companies still compete? You bet. For example, Wal-Mart sells both Samsung and Sony products; however, such end products (from both companies) have actually been made in conjunction with each other. So are Samsung and Sony– friends or foes? The answer is– both.
This is the same for all companies. Here is another way to think about collaboration.
Why do you think so many musical artists have begun to go on tour together as "co-headliners," A recent example is Kenny Chesney and Tim McGraw who did this. By the way– I saw their concert in Atlanta and it was great. Both guys are super-stars in their own right.
However, by working together they had to perform 50% as much, were able pull in more fans (i.e. customers) from the other's core fan base and able to have more fun. By the way did we mention how many tickets they sold? Smart thinking huh?
So I challenge you to think smarter and realize that collaboration in 2013 and beyond is vital. It is the trend across the globe. So, why not think smarter? Why keep beating your head against the wall? Collaboration is indeed the "new" cooperation.