Ryan's Blog

Common Speech Topics

  • Always Be Prospecting: Your Future Pipeline Starts Now
  • Would You Buy from You? Your Brand Makes the Difference
  • 20/20 Vision Demands Leadership: Be Fearless, Stay Focused
  • Provide Unique Value: How to Overcome Price Wars
  • Everyone is in Sales: Sales is not a ‘title’ but a Mindset
  • Learn Your Brand, Embrace Your Brand, Be Your Brand.
  • Over-Communicate to Avoid Misunderstandings: Move from Confusion to Clarity in Every Interaction
  • Many more common/customized topics upon request. Focus Areas: sales; marketing; branding; communications; leadership.

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9 Common Characteristics of Top Marketers

 Now more than ever, every organization is looking to marketing to help cure their organizational woes. With that said, excellence in marketing is more important than ever in 2012. Thus, the top marketing professionals, in all organizations, are looked to for expertise and I believe these experts share some common characteristics. You will find I have listed 9 characteristics of great marketing minds listed below. These individuals possess:1. The highest degree of personal values, ethics and integrity. Superior ethics may not always win the marketing battle but most always win the marketing war.2. Continual positive outlook and enthusiastic vision. This is…

Sales Obstacles Are Real Opportunities

  In the printing industry, many salespeople see obstacles as objections and view them in a negative light. They view obstacles as things that get in the way of what they are trying to accomplish. Many salespersons have been taught (through good or bad training) how to “overcome an objection.” Assuming such training was good, then learning how to overcome an objection is good. And, if you’re satisfied with just being good then read no further.   However, because I am a person who is never satisfied with the status quo, let’s focus on how to get even better. To be a…

Has Social Media Replaced Direct Mail as a Marketing Tool?

I commonly say that “social media marketing is "A" tool not "THE" tool in one's overall tool kit”. Moreover, much of the traditional printing and mailing industry dislikes social media-- as some feel social media has taken away from the importance of direct mail. This argument is not true—because social media if done well… simply enhances printing and mailing if and integrates into an organizations overall strategy. So, direct mail, thus print and mail, has indeed changed but most definitely has “not died”. On the other hand, many people who are “experts: in social media look at printing and direct…

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