Always Be Prospecting: Your Future Pipeline Starts NowWould You Buy from You? Your Brand Makes the Difference20/20 Vision Demands Leadership: Be Fearless, Stay FocusedProvide Unique Value: How to Overcome Price WarsEveryone is in Sales: Sales is not a 'title' but…
As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing…
On Feb. 3, I faced one of the scariest events of my life. I was grilling hamburgers for my family—like I have thousands of times before—when suddenly the grill exploded due to a propane leak. I am so thankful that…
I was asked a question in a phone interview: "Should printers change their names to reflect that they can do more things than print?" In other words, should you change your name to include something like "media, communications, marketing etc?"…
So, you ask—why the 17-second challenge?What does that mean?Glad you asked. First, I am tired of the term “elevator speech,” and second 17 seconds is about all the time you have to communicate something to another person before they lose…
We are starting a new monthly podcast focusing on tips for sales, marketing, leadership and organizational strategy. This month, straight from my book Everyone is in Sales, learn about"The 5 C's of Effective Communications." ClarityConsistencyContentConnection Creativity DOWNLOAD PODCAST
I often tell people that content is king. And you know what—this is not quite right. Why? You see… content is good but great content is “king.” Think about it. Why do you become engrossed in a movie or a…
Ok, quick time out for a marketing and communications 101 lesson. Simple is better.Why do restaurants and convenience stores make our providing them feedback so difficult. With the advent of texting, and QR codes who has a desire-- to call…
A great way to improve your leadership skills is by determining your “blind spot.” The below model is known as the Johari Window (more info can be found on its definition athttp://en.wikipedia.org/wiki/Johari_window ) and is a great tool to use when reviewing leadership. The…
Now more than ever, every organization is looking to marketing to help cure their organizational woes. With that said, excellence in marketing is more important than ever in 2012. Thus, the top marketing professionals, in all organizations, are looked to…
If you have not been sure about the importance of listening until now... here goes...It has become apparent to me, now more than ever, in this noisy and rapidly moving world we live in-- that the true skills of active…
Break the Box! Let me say it again...Break the box...Live outside the box, shred the box... and dare not to be defined by the "confines of a box."Why is it that so many people today are confined by the proverbial…
One of my favorite topics is branding. You know we all have a brand. And remember, our brand is not what we say it is but is what others day it is. How do people remember you? Well that is your…
Continuing with "11" guest blog posts in "2011"... Guest post #6 from my colleague Billy Mitchell/President MLT Creative I like to have guest blog posts from my colleagues from time to time. The following post is an excerpt from a blog post http://www.mltcreative.com/blog/bid/71722/A-B2B-Marketing-Pro-with-Ink-in-His-Blood-Speaks-Out written…
I commonly say that “social media marketing is "A" tool not "THE" tool in one's overall tool kit”. Moreover, much of the traditional printing and mailing industry dislikes social media-- as some feel social media has taken away from the…
© Sauers Consulting Strategies 2024 - All Rights Reserved