Your Brand: Must Stand Out Beyond the Noise
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was going on. Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2014. Why do I say there is noise everywhere? Think about a restaurant as an example. You go to a restaurant and music is playing, televisions are on, info is scrolling across the TV screens, people…
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