So, you ask—why the 17-second challenge?What does that mean?Glad you asked. First, I am tired of the term “elevator speech,” and second 17 seconds is about all the time you have to communicate something to another person before they lose interest. So here is the assignment:You have 17 seconds to make your point. By the way, you should time yourself when doing this, which you should do right after reading this post. That way, you’ll do it without preparing something and as if you had to do it on the spot—otherwise 17 seconds is too much time. Please act quickly…
If you you want something badly enough, you will find a way. And if you don’t, you will find an excuse. It is amazing how many organizations are “stuck.” They are stuck in old patterns of thinking. They are stuck in the new training in which they’ve invested. They are stuck in the past. They are stuck with all kinds of new social media and marketing tools. They are stuck with a new salesperson they have hired.
Why settle for being stuck?
Remember, if you want something bad enough you will find a way, and if you don’t you will find an excuse. The question is how bad do you want it?
Quite frankly, I hate excuses. My mindset is simple. My mantra is ‘Make it happen.’ Said other ways, “Suck it up, quit complaining, stop making excuses and bring some value to the table.” You see, leaders will find a way to succeed in any situation, whereas whiners will tell you all the things that are holding them back.
Here is my question: Are you more talented and creative than those with whom you compete? Do you want to lead or are you just along for the ride? Are you part of the solution or part of the problem? More on this in my book Would You Buy from You?
You have 168 hours in your week. 24×7. It is simple math. Whether you are part of a large or small company, you do not have any more or less time. Time is the great equalizer. Also, with the new social web we can connect with anyone on the globe at any time. I see this as an amazing opportunity for organizational growth (if done right). What do you do with your time? Do you focus on things that really matter … or are you in “paralysis by analysis” or “decision by indecision” mode?
Leaders embrace a “make it happen” mindset. Whiners do the opposite. I challenge you to be a leader and focus on making things happen. It is simple … plan your work and work your plan in a strategic manner. This will allow you to gain market share based on your creative planning, authenticity and passion.
Do you want to succeed bad enough to find a way or are you comfortable “hiding out” and making silly excuses? The choice is yours.
And, if you do not believe me then take it from this insightful source for proof. Yoda, our wise Star Wars friend, says “Do or do not. There is no try.” And what better time than a new year and a “new awakening of the Force” to #MakeThingsHappen?