I was asked a question in a phone interview: "Should printers change their names to reflect that they can do more things than print?" In other words, should you change your name to include something like "media, communications, marketing etc?" Here was my answer. It was not overly long. Ready? It was one word..."No!" You see, it makes no difference. You can change your name to whatever you want, and if you are not providing great content, value and consistent solutions to your customers, then the name dilemma is simply irrelevant. For example, let's say you are a printer named…
There are three types of people. The first type are those "who make things happen". The second type are people "who watch things happen" and the third type are people are those "who wonder what happened". Being that people are the very fabric that make up organizations– we can see the same type of culture and "DNA" in organizations… just as we do in people.
Thus, there are 3 types of organizations as well: those that make things happen, watch things happen, and those that wonder what happened.
The "wonder what happened types" are the ones going out of business, filing bankruptcy, losing tons of money, making excuses, and complaining about the world of 2012.
The "watching things happen types" are the ones who are simply hanging around, doing the same things as always, recalling their glory days, and basically refusing to change.
The "making it happen types" are doing more with more with less, re-inventing themselves, making lemonade out of lemons, and positioning themselves to think in new and strategic ways. They want to convey not simply what they do but why they do it. They seek to provide content to their customers in the manner the customer wants to receive it.
I have seen each type of the aforementioned organizations. The make it happen type ones are the ones who will be running in the years ahead. They are not afraid to challenge the staus quo and miss the ball… if it allows them to get a hit– and yes I like sports. 🙂
What type of organiation are you? Do you like it or wish to change it? To change requires looking at your organizational culture and is a deep committment. Are you up for the challenge?