Today's, focus will be on print buyers. One thing has become clear to me, after having time with print buyers across the country. They do not care! So, you are thinking, “Ryan, what don’t they care about?” Good question. Well, first there is no (for the most part) full-time print buyer in today’s world. There are people, such as a communications manager or a marketing director, who oversee this responsibility among many other duties. And, they see printing as a necessary evil. This means one more thing they have to handle and get done. Second, many have come to view…
The DiSC model below is often difficult for people to understand. So- my goal is to make it easy and helpful to you.
I am certified in MBTI and recently finished DiSC training and consult with organizations all the time to help them communicate better. With that said, they are both great personality assessment tools. Both help human beings become more effective communicators. In the near future, I plan to show how different communication styles look in the social media sphere. But the focus of today is DiSC.
As you can see below, the "D" is the top left green quadrant and stands for Dominance. The "i" (yes lower case) is the top right quadrant and stands for Influence. The "S" is the bottom right quadrant and stands for Support. The "C" is the bottom left and stands for Conscientiousness.
But what do these mean? Ok- here is a quick way to understand.
First: if you tend to be fast paced and outspoken in your action– you fall in the top half of the circle. In contrast, if you tend to be cautious and reflective in nature you fall in the bottom half of the circle.
Second: if you are more warm and accepting in nature you move to the right half of the circle (from top or bottom). If you are more questioning and skeptical in nature you move to the left half of the circle (from top or bottom). Thus, you end up in one of the four quadrants. There is actually more to this but for now we will leave it at that for now.
But is there an easy way to remember them? YES!
Ok here you go:
1) Dominance: these people focus on the what! And, getting things done.
2) Influence: these people focus on the who! And, getting things recognized.
3) Steadiness: these people focus on the how! And, getting along.
4) Conscientiousness: these people focus on the why! And, getting things right.
Ok, think about this and where you fall in the mix. Where do you see yourself? Others around you? Why?