Ok, quick time out for a marketing and communications 101 lesson. Simple is better.Why do restaurants and convenience stores make our providing them feedback so difficult. With the advent of texting, and QR codes who has a desire-- to call a 1-800 number to tell how a company how it is doing. Isn't such an approach ALL about the company and LITTLE about the customer?Should it not be easy, simple and the opposite (about the customer)? Simple is better.If I knew I could tell Chili's restaurant via a text message how they are doing, and that it would take me…
The DiSC model below is often difficult for people to understand. So- my goal is to make it easy and helpful to you.
I am certified in MBTI and recently finished DiSC training and consult with organizations all the time to help them communicate better. With that said, they are both great personality assessment tools. Both help human beings become more effective communicators. In the near future, I plan to show how different communication styles look in the social media sphere. But the focus of today is DiSC.
As you can see below, the "D" is the top left green quadrant and stands for Dominance. The "i" (yes lower case) is the top right quadrant and stands for Influence. The "S" is the bottom right quadrant and stands for Support. The "C" is the bottom left and stands for Conscientiousness.
But what do these mean? Ok- here is a quick way to understand.
First: if you tend to be fast paced and outspoken in your action– you fall in the top half of the circle. In contrast, if you tend to be cautious and reflective in nature you fall in the bottom half of the circle.
Second: if you are more warm and accepting in nature you move to the right half of the circle (from top or bottom). If you are more questioning and skeptical in nature you move to the left half of the circle (from top or bottom). Thus, you end up in one of the four quadrants. There is actually more to this but for now we will leave it at that for now.
But is there an easy way to remember them? YES!
Ok here you go:
1) Dominance: these people focus on the what! And, getting things done.
2) Influence: these people focus on the who! And, getting things recognized.
3) Steadiness: these people focus on the how! And, getting along.
4) Conscientiousness: these people focus on the why! And, getting things right.
Ok, think about this and where you fall in the mix. Where do you see yourself? Others around you? Why?