As the title states, Everyone's in Sales. You say, “wait, Ryan, I’m not in sales." Is this not what some of you are thinking? For example, you might be picturing salespersons as those who “over promote” their products and services or themselves at the cocktail party. You may imagine salespersons as those who join online groups and “pitch/hard-sell” you their offerings or come "door to door" in your neighborhood. So, although this may not be you—(and I hope it is not) I promise… you are still in sales. Everyone Is in Sales because it is not about sales. Instead it is ALL about communications.…
There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the “good, bad, and ugly” in sales training and effectiveness.
Thus, today, I want to introduce you to the EEEC model built on four key sales training principles. The core principles include: 1) Empathy. 2) Enthusiasm. 3) Expertise. 4) Clarity.
Watch this short video to learn more. We would love to hear your thoughts and have a great day.