4 Ways to Improve Sales Training

  In the printing industry, many salespeople see obstacles as objections and view them in a negative light. They view obstacles as things that get in the way of what they are trying to accomplish. Many salespersons have been taught (through good or bad training) how to “overcome an objection.” Assuming such training was good, then learning how to overcome an objection is good. And, if you’re satisfied with just being good then read no further.   However, because I am a person who is never satisfied with the status quo, let’s focus on how to get even better. To be a…