By Ryan Sauers As I have been giving recent speeches, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning. The two words are UNTIE and UNITE. You see, the two words are comprised of the exact same letters. The only change is switching the place of the letter “T” and “I. What does this mean? When “T” is in front of “I” we get the words UNTIE which means things are coming apart or undone. It means …
There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the “good, bad, and ugly” in sales training and effectiveness.
Thus, today, I want to introduce you to the EEEC model built on four key sales training principles. The core principles include: 1) Empathy. 2) Enthusiasm. 3) Expertise. 4) Clarity.
Watch this short video to learn more. We would love to hear your thoughts and have a great day.