4 Ways to Improve Sales Training

There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the “good, bad, and ugly” in sales training and effectiveness.

Thus, today, I want to introduce you to the EEEC model built on four key sales training principles. The core principles include: 1) Empathy. 2) Enthusiasm. 3) Expertise. 4) Clarity.