What’s Your Brand of Communications?
By Ryan Sauers We communicate a message in everything we do. The word brand is one that is used frequently in our conversations. We discuss brands we like and those that we do not. Why? All brands stand out in our mind for some reason (good or bad). Successful people and organizations are cognizant of this and work hard to develop their brand—through effective communications. This process includes building a recognizable brand name in the eye of the beholder. So, what does this mean to you? Think about our instant recognition of Nike’s “Just Do It “or Apple’s “there’s an…
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