4 Ways to Improve Sales Training

Yes,you read the question correctly. Would you buy from you? At first, you may be thinking—duh, Sauers—of course I would. However, it is amazing how when I drill in on this subject while training, salespeople and owners alike begin to say something like “well, uh, ummm, huh, yeah, I guess.” Really? If you would not buy from yourself, then why would anyone else want to buy from you? I have an example of the confidence, not cockiness, it takes to be successful in sales. Take a cornerback in football. (Note: to those who do not follow football, this is not…

As the title states, Everyone's in Sales.  You say, “wait, Ryan, I’m not in sales."  Is this not what some of you are thinking? For example, you might be picturing salespersons as those who “over promote” their products and services or themselves at the cocktail party. You may imagine salespersons as those who join online groups and “pitch/hard-sell” you their offerings or come "door to door" in your neighborhood. So, although this may not be you—(and I hope it is not) I promise… you are still in sales.   Everyone Is in Sales because it is not about sales.  Instead it is ALL about communications.…