Today's, focus will be on print buyers. One thing has become clear to me, after having time with print buyers across the country. They do not care! So, you are thinking, “Ryan, what don’t they care about?” Good question. Well, first there is no (for the most part) full-time print buyer in today’s world. There are people, such as a communications manager or a marketing director, who oversee this responsibility among many other duties. And, they see printing as a necessary evil. This means one more thing they have to handle and get done. Second, many have come to view…
There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the “good, bad, and ugly” in sales training and effectiveness.
Thus, today, I want to introduce you to the EEEC model built on four key sales training principles. The core principles include: 1) Empathy. 2) Enthusiasm. 3) Expertise. 4) Clarity.
Watch this short video to learn more. We would love to hear your thoughts and have a great day.