The word “passion” is defined as any powerful or compelling emotion or feeling. I argue that when any great salesperson or sales strategy is examined, positive passion will be found. Passion that is channeled in such a positive direction is an incredibly powerful thing. Many of the greatest communicators (Walt Disney, FDR, JFK and Martin Luther King, to name a few) possessed strong passion as part of their communications strategy. This is why people were so eager and willing to follow them. Right? Along the same lines, are you passionate about graphic arts industry sales? I mean, are you in…
There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the “good, bad, and ugly” in sales training and effectiveness.
Thus, today, I want to introduce you to the EEEC model built on four key sales training principles. The core principles include: 1) Empathy. 2) Enthusiasm. 3) Expertise. 4) Clarity.
Watch this short video to learn more. We would love to hear your thoughts and have a great day.