Today's, focus will be on print buyers. One thing has become clear to me, after having time with print buyers across the country. They do not care! So, you are thinking, “Ryan, what don’t they care about?” Good question. Well, first there is no (for the most part) full-time print buyer in today’s world. There are people, such as a communications manager or a marketing director, who oversee this responsibility among many other duties. And, they see printing as a necessary evil. This means one more thing they have to handle and get done. Second, many have come to view…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely notice it. In contrast, 10 years ago we would have stopped everything we were doing to see what was going on.
Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2015.
My question for you is short and simple. Why does your message matter? Does it stand out from the noise around you? And who really cares? Does it really make a difference or simply sound like everyone else (visualize a car alarm going off in a shopping mall parking lot)? Does it really grab people’s attention?
Our communications via phone, e-mail, text, in person and/or via social media are more important than ever (online or offline). And they make or break us as sales and/or marketing professionals.
Is your message unique? Do you provide great information and content? Are you creative, consistent and compelling in your approach?
In a world that is constantly changing we must think with a “car alarm mentality.” That means thinking about how we get someone to pay attention to our message?
Your challenge this week is to think about this. In 12-17 seconds or less, can you articulate “so what, why you, who cares” in regard to why you or your company is the best choice? TPlease do not mention good price, service or quality. This is the first step of building a brand. BEEP, BEEP, BEEP…
PS more on this subject in my new book Would You Buy from You? Your Brand Makes the Difference