Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was going on. Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2014. Why do I say there is noise everywhere? Think about a restaurant as an example. You go to a restaurant and music is playing, televisions are on, info is scrolling across the TV screens, people…
One of my favorite topics is branding. You know we all have a brand. And remember, our brand is not what we say it is but is what others day it is. How do people remember you? Well that is your Brand of Communications. It is covered in depth an entire chapter of my Everyone Is in Sales book.
You want people to see you as distinct, memorable, and unique, right? If so your brand should be consistent online and offline and in every aspect of your life. Do you know how others define you? If not this is a blind spot in your brand of communications and you need to find out. So, ask people that you trust.
So, as the artist Fort Minor says, "give people 100% reason to remember your name." After all, it is your brand… so the choice is yours as to what you do with it.
What is your brand all about?
Do you give people an easy way to remember your name?