We communicate a message in everything we do – and it’s especially true when we use the term “brand.” All the time we discuss brands we prefer and those we do not. Why? Because brands stand out in our minds. Think about our instant recognition of Nike’s “Just Do It” or Apple’s “there’s an APP for that” campaign in recent years. These messages are effective in connecting customers with the brand. The goal is to make such a brand experience personal in nature. For example, are you a Coke or Pepsi person? Mac or PC? You get the idea. Our…
The word leadership gets brought up in many discussions. It is the way in which we grow, modify and change our organizational or individual strategy. One characteristic I see many strong leaders sharing is their consistency in behavior.
As a solid leader, your actions (what you say, what you do, where you spend your time, what you deem important, the decisions you make, etc.) are being observed and analyzed by others and, thus, demand consistency. This way, the people under you will not be confused, surprised or caught off guard. And, remember it is not the person’s title that makes a leader. Anyone within an organization can be a leader.
So, here is a word picture to consider. Try to think of consistency as being the steady and methodical pace of a marathon runner and inconsistency as the erratic (speed up/slow down) pace of a short distance runner. Consistency of leadership as a CEO, CMO or Sales Executive is applicable to all. Here are five consistent leader themes to remember:
- Consistent leaders are honest. They do not have to remember what “partial truth” they might have told. The complete truth is so much easier to remember; and you know where you stand with such leaders.
- Consistent leaders are loyal to their employers and/or employees. This means these individuals look at the big picture and do not simply react in an emotional manner to one event. They look at the entire situation and refrain from making “knee-jerk” reactions.
- Consistent leaders are well-rounded in all aspects of their lives. They know who they are and what is truly important. They strive to do what is right (whether people are watching or not)…and to be authentic each day.
- Consistent leaders set growth-oriented goals and then track their progress to ensure they are growing in all areas (mental, physical, social and spiritual) of life. It is the consistent journey, not the end destination, that matters to such leaders.
- Consistent leaders are committed to operating with integrity. They do not change their behavior or “moral compass” depending on who they are talking to. They know character is in the “trying” to be more consistent and that it is a process.
In short, leadership is all about consistency. I hope these examples (no matter what your role in the organization is) prove helpful to you. Have a great week.
Don’t forget to check out my new book… Would You Buy from You? Your Brand Makes the Difference
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