Ok, quick time out for a marketing and communications 101 lesson. Simple is better.Why do restaurants and convenience stores make our providing them feedback so difficult. With the advent of texting, and QR codes who has a desire-- to call a 1-800 number to tell how a company how it is doing. Isn't such an approach ALL about the company and LITTLE about the customer?Should it not be easy, simple and the opposite (about the customer)? Simple is better.If I knew I could tell Chili's restaurant via a text message how they are doing, and that it would take me…
As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing solely (consciously or unconsciously) on saving money for clients… you are missing part of the bigger picture. You need to find ways to save them money, yes, but this should come under the value you offer. Value= price + goods/services + YOU. If you offer a ton of value… something may “cost more” but be a more viable overall option for someone……
Young children have the habit of asking “Why?” Often, as parents, it is easy to become annoyed with the nonstop stream of questions. “Daddy, why is the sky blue?” “Why do I have to go to bed now?” Why? Why? Why? If you’re a parent you know what I mean. Why did we ever stop? The simple question of “why?” teaches us, as parents, to better communicate with our children and teaches us, as adults, to not settle for a simple answer. Asking “why” made us functioning members of society, yet we gave up the habit. Why? It made us…
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