By Ryan Sauers As I have been giving recent speeches, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning. The two words are UNTIE and UNITE. You see, the two words are comprised of the exact same letters. The only change is switching the place of the letter “T” and “I. What does this mean? When “T” is in front of “I” we get the words UNTIE which means things are coming apart or undone. It means …
Now more than ever, every organization is looking to marketing to help cure their organizational woes. With that said, excellence in marketing is more important than ever in 2012. Thus, the top marketing professionals, in all organizations, are looked to for expertise and I believe these experts share some common characteristics. You will find I have listed 9 characteristics of great marketing minds listed below. These individuals possess:1. The highest degree of personal values, ethics and integrity. Superior ethics may not always win the marketing battle but most always win the marketing war.2. Continual positive outlook and enthusiastic vision. This is…
Let’s say you have 17 seconds to make a convincing, credible and concise point. Could you do it? I often pose this question to printers and promotional companies around the country. They don’t enjoy what I call the “17-second challenge” at the moment, but, in time, they will tell me how much it helped them reflect and change. I hope it does the same for you and makes you think at a deeper level. I came up with this concept after hearing the term “elevator pitch” (an approximate 20- to 30-second pitch) one too many times. You see, 17 seconds…
ilotti/
©