Good content is okay– Great content rocks!
I often tell people that content is king. And you know what—this is not quite right. Why? You see… content is good but great content is “king.” Think about it. Why do you become engrossed in a movie or a show? Why do you send a funny video to a friend? Why do you enjoy talking with certain people? Why do you like to read certain articles? The answer is simple. We do these things because we love watching, hearing, or reading great content. We are all busy and whether we are in person (offline) or online (virtual) -- it takes…