So, you ask—why the 17-second challenge?What does that mean?Glad you asked. First, I am tired of the term “elevator speech,” and second 17 seconds is about all the time you have to communicate something to another person before they lose…
I often tell people that content is king. And, you know what? This isn’t quite right. Why? You see...content is good, but great content is “king.”Think about it. Why do you become engrossed in a movie or TV show? Why do you send a…
Communications is an integral part of our society. On a daily basis, babies cry for food, teens negotiate with their parents, and adults convey their thoughts to their peers. However all of the previous examples are considered ineffective unless the…
I often tell people that content is king. And you know what—this is not quite right. Why? You see… content is good but great content is “king.” Think about it. Why do you become engrossed in a movie or a…
Welcome Canvas Magazine readers. Here is the "continued and integrated" information you are looking for. :-)This provides some additional great content that you will enjoy reading. It provides you with the "why" behind the expressions you read and both-- adds…
I commonly say that “social media marketing is "A" tool not "THE" tool in one's overall tool kit”. Moreover, much of the traditional printing and mailing industry dislikes social media-- as some feel social media has taken away from the…
© Sauers Consulting Strategies 2024 - All Rights Reserved