Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Young children have the habit of asking “Why?” Often, as parents, it is easy to become annoyed with the nonstop stream of questions. “Daddy, why is the sky blue?” “Why do I have to go to bed now?” Why? Why? Why? If you’re a parent you know what I mean. Why did we ever stop? The simple question of “why?” teaches us, as parents, to better communicate with our children and teaches us, as adults, to not settle for a simple answer. Asking “why” made us functioning members of society, yet we gave up the habit. Why? It made us…
Let’s start with the truth: nobody is actually laughing out loud when they type LOL anymore. In fact, if you are laughing out loud, you’re probably not announcing it — you’re too busy laughing. And yet… here we are. It’s 2025, and “LOL” is still hanging on like that friend from high school who randomly shows up in your group text: persistent, nostalgic, and oddly comforting. But this isn’t just about slang. As someone who studies leadership, communication, and generational behavior, I can tell you — how we talk matters. The language we use, even in the smallest forms, reveals how we think, how we lead, and how we…
If you you want something badly enough, you will find a way. And if you don’t, you will find an excuse. It is amazing how many organizations are “stuck.” They are stuck in old patterns of thinking. They are stuck in the new training in which they’ve invested. They are stuck in the past. They are stuck with all kinds of new social media and marketing tools. They are stuck with a new salesperson they have hired. Why settle for being stuck? Remember, if you want something bad enough you will find a way, and if you don’t you will…
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