Ryan's Blog

Lowest Price is What Matters Right? No. Sell VALUE!

 

price value 3

This is a podcast interview we did with ASI (Advertising Specialty Institute)  a few  months back. It discusses why price is a factor in all we do but value makes all  the difference.

Here is a link to the podcast  and some of  ideas shared here came from Ryan’s most  recent book Would You Buy from You? Your Brand Makes the Difference.

Please let us know your thoughts. @RyanSauers

Dr. Ryan T. Sauers

Dr. Ryan T. Sauers is a leadership, communication, and marketing strategist, keynote speaker, author, professor, and consultant helping organizations grow with clarity and human-to-human communication. President of End Resultz Media and Sauers Consulting Strategies.

Related Posts

Leading vs. Managing: The Hard Truth for Small Business Owners in 2025

Let’s have a real moment. If you’re a small or mid-sized business leader and everything is humming along — your brand is thriving, your team is aligned, sales are strong, and you’re growing with intention — feel free to skip this one. But for the rest of you? Lean in. Here’s the question I want you to wrestle with in 2025: Are you truly leading your organization… or just surviving the day-to-day? I’m not talking about handling emails, hopping from one Zoom to the next, or putting out fires. I’m talking about real leadership — casting vision, anticipating the future, aligning your…

Want to Grow as a Leader? Learn to OverCommunicate

The communications process is a component of every aspect of life. Organizations are made up of people, and communications patterns are complicated. Let me take a moment and introduce the concept of “over-communicating.” It is vital to over-communicate in all we do—both online and offline. Note to reader: Communications involve all processes between sender and receiver, so this does not mean we simply talk or write more. The goal is maximum communications efficiency and effectiveness (green quadrant) as per the “E” Model below. Our world is noisy, has a short attention span and moves rapidly by nature. In consulting with…

Do You Have a Brand? Yes, Everyone Has a Brand.

We communicate a message in everything we do – and it’s especially true when we use the term “brand.” All the time we discuss brands we prefer and those we do not. Why? Because brands stand out in our minds. Think about our instant recognition of Nike’s “Just Do It” or Apple’s “there’s an APP for that” campaign in recent years. These messages are effective in connecting customers with the brand. The goal is to make such a brand experience personal in nature. For example, are you a Coke or Pepsi person? Mac or PC? You get the idea.  Our…

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top