Lowest Price is What Matters Right? No. Sell VALUE!

In a world sprinting toward automation, filled with bots, AI-generated emails, and algorithm-driven conversations, it’s tempting to think the human element in sales is becoming outdated. Don’t believe it. Because in 2025, just like always, YOU are still the X-Factor. Let’s unpack why. What’s Changed? Everything. And nothing. Yes, the sales tech stack is bigger and flashier. We’ve got CRMs that think for us, AI that drafts our emails, and data dashboards that tell us when to blink. But none of those things close deals. People do. All the tools in the world can’t replace empathy, trust, and meaningful human connection. When…

Let’s be real…communication in 2025 is not for the faint of heart. We live in a world of pings, alerts, AI assistants, voice memos, emojis, and 8-second attention spans. (I may have lost a few people after the word “faint.”) But here’s the deal: no matter how advanced technology gets, our ability to communicate effectively and efficiently remains one of the most significant predictors of success in business, leadership, and life. And no, ChatGPT can’t do it all for you. Yet. If you’re serious about leveling up your communication game, you must understand how people grow in this area. Years ago, I created a simple model…