Lowest Price is What Matters Right? No. Sell VALUE!
This is a podcast interview we did with ASI (Advertising Specialty Institute) a few months back. It discusses why price is a factor in all we do but value makes all the difference.
Always Be Prospecting: Your Future Pipeline Starts NowWould You Buy from You? Your Brand Makes the Difference20/20 Vision Demands Leadership: Be Fearless, Stay FocusedProvide Unique Value: How to Overcome Price WarsEveryone is in Sales: Sales is not a 'title' but a MindsetLearn Your Brand, Embrace Your Brand, Be Your Brand.Over-Communicate to Avoid Misunderstandings: Moving from Confusion to Clarity in All InteractionsHuman2Human Matters: People can duplicate your Ideas... but Never Replicate your DNAPerception is Reality: Sell Outside the BoxLeading Others Begins with Leading Yourself.Nothing is a Done Deal...until... It's a Done Deal!Many more common/customized topics upon request. Focus Areas: sales; marketing;…
There are many ways to go about training salespersons. And, most people who have been around any time in business have seen the "good, bad, and ugly" in sales training and effectiveness. Thus, today, I want to introduce you to the EEEC model built on four key sales training principles. The core principles include: 1) Empathy. 2) Enthusiasm. 3) Expertise. 4) Clarity. Watch this short video to learn more. We would love to hear your thoughts and have a great day.
The communications process is a component of every aspect of life. Organizations are made up of people, and communications patterns are complicated. Let me take a moment and introduce the concept of “over-communicating.” It is vital to over-communicate in all we do—both online and offline. Note to reader: Communications involve all processes between sender and receiver, so this does not mean we simply talk or write more. The goal is maximum communications efficiency and effectiveness (green quadrant) as per the “E” Model below. Our world is noisy, has a short attention span and moves rapidly by nature. In consulting with…
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