We communicate a message in everything we do – and it’s especially true when we use the term “brand.” All the time we discuss brands we prefer and those we do not. Why? Because brands stand out in our minds. Think about our instant recognition of Nike’s “Just Do It” or Apple’s “there’s an APP for that” campaign in recent years. These messages are effective in connecting customers with the brand. The goal is to make such a brand experience personal in nature. For example, are you a Coke or Pepsi person? Mac or PC? You get the idea. Our…
Today's blog post is part blog, part podcast. I thought it would be fun to mix it up.
So, this topic of why we think the way we do– came to mind?
You will hear my thoughts in the audio file and I begin with an example about Lebron James that we can all realte to.
Let me know your thoughts. Enjoy.