Today's, focus will be on print buyers. One thing has become clear to me, after having time with print buyers across the country. They do not care! So, you are thinking, “Ryan, what don’t they care about?” Good question. Well, first there is no (for the most part) full-time print buyer in today’s world. There are people, such as a communications manager or a marketing director, who oversee this responsibility among many other duties. And, they see printing as a necessary evil. This means one more thing they have to handle and get done. Second, many have come to view…
Today's blog post is part blog, part podcast. I thought it would be fun to mix it up.
So, this topic of why we think the way we do– came to mind?
You will hear my thoughts in the audio file and I begin with an example about Lebron James that we can all realte to.
Let me know your thoughts. Enjoy.