As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing solely (consciously or unconsciously) on saving money for clients… you are missing part of the bigger picture. You need to find ways to save them money, yes, but this should come under the value you offer. Value= price + goods/services + YOU. If you offer a ton of value… something may “cost more” but be a more viable overall option for someone……
Human beings are quite interesting. You see, the more we learn- the more likely it is– we will realize how little it is that we know!
So, my hypothesis is that the more any human being knows… the more likely they are to recognize know little they actually know. This is very true in the leader development process. The other day a friend and I discussed 4 common stages of leader development. The 4 stages are listed below.
#1: Unconsciously Incompetent. In this stage, we are oblivious to what we do/ don’t know or know. Thus, we may think we know more than we actually do and/or overestimate our knowledge, skills and abilities.
Stage #2: Consciously Incompetent. This means we have become aware of our "blind spot: and of how much we do not know. So in this stage, we are now aware of what we DO NOT KNOW.'
Stage #3: Consciously Competent: In this stage, we are now aware of what our skills, knowledge, and abilities are and how developed they are etc.
Stage #4: Unconsciously Competent: In this stage, we are quite competent in what we know/do and it comes as second nature to us. In other words, we do not need to think about it.
So, the fact is this… we are all on a journey in our leader development. What stage are you in? Do you seek to get to the next stage? What do you think?