Ok, quick time out for a marketing and communications 101 lesson. Simple is better.Why do restaurants and convenience stores make our providing them feedback so difficult. With the advent of texting, and QR codes who has a desire-- to call a 1-800 number to tell how a company how it is doing. Isn't such an approach ALL about the company and LITTLE about the customer?Should it not be easy, simple and the opposite (about the customer)? Simple is better.If I knew I could tell Chili's restaurant via a text message how they are doing, and that it would take me…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was going on. Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2014. Why do I say there is noise everywhere? Think about a restaurant as an example. You go to a restaurant and music is playing, televisions are on, info is scrolling across the TV screens, people…
The word leadership gets brought up in many discussions. It is the way in which we grow, modify and change our organizational or individual strategy. One characteristic I see many strong leaders sharing is their consistency in behavior. As a solid leader, your actions (what you say, what you do, where you spend your time, what you deem important, the decisions you make, etc.) are being observed and analyzed by others and, thus, demand consistency. This way, the people under you will not be confused, surprised or caught off guard. And, remember it is not the person’s title that makes…