Would You Buy from You?By Ryan T. Sauers @ryansauersYes, you heard the question correctly. Would you buy from you? At first, you may be thinking—Duh, Sauers-- of course. However, it is amazing how when I drill in on this subject, while training, many salespersons and owners alike, begin to say something like “well, uh, ummm, huh, yeah- I guess.” Really? If you would not buy from you then why would anyone else want to buy from you? Simon Sinek covers this why subject well.I have an example of the confidence, not cockiness; it takes to be successful in sales. The example…
I often tell people that content is king. And, you know what? This isn’t quite right. Why? You see...content is good, but great content is “king.”Think about it. Why do you become engrossed in a movie or TV show? Why do you send a funny video to a friend? Why do you enjoy talking with certain people? Why do you like to read certain articles? The answer is simple. We do these things because we love watching, hearing or reading great content. Everyone is busy. Whether we are in person (offline) or online (virtual), it takes something special and unique to pull us in and “wow”…
As I was recently pondering human communications in my doctoral studies, I came across something that made me ponder "words" as we think about them. So in this blog post... I ask you to take a moment to see if you can read (these words put together in an uncomfortable way): Research says only some can: fi yuo cna raed tihs, yuo hvae a sgtrane mnid too.Cna yuo raed tihs? Olny 55 plepoe out of 100 can.i cdnuolt blveiee taht20I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it…
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