As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing solely (consciously or unconsciously) on saving money for clients… you are missing part of the bigger picture. You need to find ways to save them money, yes, but this should come under the value you offer. Value= price + goods/services + YOU. If you offer a ton of value… something may “cost more” but be a more viable overall option for someone……
I encourage everyone to be goal oriented. More specifically, to set SMART goals and follow/track them.
As a reminder these are goals that are specific, measurable, attainable, relevant and time bound. But first let’s review what a ("non SMART" is). EX: My company seeks to increase its revenues in 2013. SMART= NO.
A SMART goal would be– my company seeks to increase its sales from $10 million in calendar year 2012 to $12 million dollars in calendar year 2013. SMART= YES
So, SMART goals are vital. However, in this post I challenge you to do more. Do not simply be goal oriented but become GROWTH oriented. I teach in college classes all the time…and many students tell me they will "finally be done" when they get their diploma and walk across the stage. I tell them– NO… your journey is just beginning.
If your only focus was to get a degree (great goal by the way) than yes, you achieved it… but what is next? We must remain continual learners- AND remain growth oriented. Think of SMART goals as being your actions steps as a "growth oriented person/company."
Are you goal oriented or growth oriented? Why?