It seems that everyone or every company I speak to in the printing industry is facing the same concerns, questions and fears. Here are some of the questions I hear. How do we increase our sales? How do we keep from cutting our prices? How do we stay in business? What does the online world mean to our pricing? How will it affect our future? What is social media “really” all about and what does it mean to us? Should we focus on what we do best or diversify? What is it that we do best? What type of staff…
The word “passion”
is defined as any powerful or compelling emotion or feeling. I argue that when any great salesperson or sales strategy is examined, positive passion will be found.
Passion that is channeled in such a positive direction is an incredibly powerful thing. Many of the greatest communicators (Walt Disney, FDR, JFK and Martin Luther King, to name a few) possessed strong passion as part of their communications strategy. This is why people were so eager and willing to follow them. Right? Along the same lines, are you passionate about graphic arts industry sales? I mean, are you in love with it?
Salespeople with such passion gladly work countless hours, work against all odds and obstacles, don’t whine or make excuses and, in turn, successfully achieve their objectives. Are you this type of salesperson? You see…if you want something bad enough, you will FIND A WAY; however if you do not, you will FIND AN EXCUSE.
So I ask, have you seen such passion in action? I have—and it is awesome to watch. This type of passion is exciting. This type of passion is contagious. This type of passion is fun. People want to know it, feel it, catch it and live it!
So again I ask…
Do you display this type of passion? Do you have this type of drive? Are you willing to lay it all on the line and put your money where your mouth is? As they said in one of my all-time favorite television series—Friday Night Lights—“Clear Eyes, Full Hearts, Can’t Lose.” Now, that is some passion!
If you don’t possess such passion, ask yourself why not and how it might be obtained. There is no better time than now to become passionate in all that you say and do. It will make you a much better salesperson.
Remember there are three types of sales representatives…those who make things happen, those who watch things happen and those who wonder what happened. Passionate salespeople MAKE things happen. What do you think? How passionate are you?