How to Build a Strong Brand in 2026: The 17-Second Challenge
By Dr. Ryan T. Sauers Building a strong brand in 2026 requires something different than it did even a year ago. Attention spans are shorter, digital noise is louder, and leaders have only seconds—not minutes—to make a clear, meaningful impression. That’s why The 17-Second Challenge has become one of the most important ways to evaluate if your brand is truly connecting… or being ignored. Let’s walk through it. The 17-Second Challenge Here’s the test: If someone can’t understand who you are, what you do, and why it matters within 17 seconds, your brand is losing business. People scan first.They judge…


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