Communications is an integral part of our society. On a daily basis, babies cry for food, teens negotiate with their parents, and adults convey their thoughts to their peers. However all of the previous examples are considered ineffective unless the audience understands the message that you are trying to present.Take the last sentence for instance; did you understand what I was trying to say?Probably not. That sentence was neither clear, consistent, nor creative, and did not display my content in a way that made a connection with you, the reader.Think of your favorite speakers-Martin Luther King, Jr., Mother Teresa, or…
Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. Watch this one-minute video as I explain this concept in more detail.
First, you have to think of their email name. It is likely unique to their brand in some way. Does the name tie to their birthdate? Their name or nickname? Their hobby or favorite number? I have seen people do all of these. Second, we should consider (as most people do not like changing email addresses) what company name the person has as part of their email EX: Gmail, Yahoo, Hotmail, AOL, etc. These all will tell you something about the person—in most cases of their age and when they first got email.
So, why does all of this matter? You must study the deep “why level” and under the surface things people do to really understand another person. This was an easy example of one way to do it. Remember, as I discuss in my recently released book, “Would You Buy from You? Your Brand Makes the Difference,”that we must think in an “under the iceberg” way to truly understand another person. And, yes, once that is done, it is your brand that makes all the difference.