Ok, quick time out for a marketing and communications 101 lesson. Simple is better.Why do restaurants and convenience stores make our providing them feedback so difficult. With the advent of texting, and QR codes who has a desire-- to call a 1-800 number to tell how a company how it is doing. Isn't such an approach ALL about the company and LITTLE about the customer?Should it not be easy, simple and the opposite (about the customer)? Simple is better.If I knew I could tell Chili's restaurant via a text message how they are doing, and that it would take me…
Clarity (n) - the quality or state of being clearThe definition you see above is from Merriam-Webster’s Dictionary. Do you find it ironic that the definition for clarity does not give you a straight answer?Clarity has become obsolete in our society along with proper English. “Did u get the msg i snt 2 u elr?” has become the new way to converse with teens and adults alike. I don’t know about you, but I have a hard time deciphering the true message from a sea of shortened words and acronyms. Clarity has died in our world.Unfortunately we cannot afford to…
So, you ask—why the 17-second challenge?What does that mean?Glad you asked. First, I am tired of the term “elevator speech,” and second 17 seconds is about all the time you have to communicate something to another person before they lose interest. So here is the assignment:You have 17 seconds to make your point. By the way, you should time yourself when doing this, which you should do right after reading this post. That way, you’ll do it without preparing something and as if you had to do it on the spot—otherwise 17 seconds is too much time. Please act quickly…
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