Always Be Prospecting: Your Future Pipeline Starts NowWould You Buy from You? Your Brand Makes the Difference20/20 Vision Demands Leadership: Be Fearless, Stay FocusedProvide Unique Value: How to Overcome Price WarsEveryone is in Sales: Sales is not a 'title' but…
Click on the link below for a great radio show interview on RADIOX... where we shared insights in a round-table table discussion on air on sales/marketing. https://businessradiox.com/podcast/gwinnett/tom-pilotti/
By Ryan T. Sauers I hope everyone is off to a great February. Our world has a lot more in common than the mainstream media would make us think. Our ability to UNITE (come together) vs. UNTIE (fall apart) is…
The communications process is a component of every aspect of life. Organizations are made up of people, and communications patterns are complicated. Let me take a moment and introduce the concept of “over-communicating.” It is vital to over-communicate in all…
As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing…
On Feb. 3, I faced one of the scariest events of my life. I was grilling hamburgers for my family—like I have thousands of times before—when suddenly the grill exploded due to a propane leak. I am so thankful that…
By Ryan Sauers As I have been giving recent speeches, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning.…
My oldest daughter recently got a job at one of my favorite “fast food” places Chick-Fil-A (CFA). Being that I live in Atlanta, where it is headquartered, they are everywhere. Also, I know many of the stores owners and some…
Let’s say you have 17 seconds to make a convincing, credible and concise point. Could you do it? I often pose this question to printers and promotional companies around the country. They don’t enjoy what I call the “17-second challenge”…
If you you want something badly enough, you will find a way. And if you don’t, you will find an excuse. It is amazing how many organizations are “stuck.” They are stuck in old patterns of thinking. They are stuck…
We must be looking around to see all the change that is taking place in our world. Our world is constantly connected and rapidly moving, showing no signs of slowing down. So, what do we do? A few different things.…
Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. Watch this one-minute video as I explain this concept in more detail. First, you have to…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely notice it. In contrast, 10 years ago we would have stopped everything we were doing to see what was…
I am unorthodox in my approach to teaching salespersons so that they can grow. I thought you might as well know that now before you read this post. So, let’s look at this process of sales success backwards. What things…
The word leadership gets brought up in many discussions. It is the way in which we grow, modify and change our organizational or individual strategy. One characteristic I see many strong leaders sharing is their consistency in behavior. As a…
We communicate a message in everything we do – and it’s especially true when we use the term “brand.” All the time we discuss brands we prefer and those we do not. Why? Because brands stand out in our minds.…
The word “passion” is defined as any powerful or compelling emotion or feeling. I argue that when any great salesperson or sales strategy is examined, positive passion will be found. Passion that is channeled in such a positive direction is…
It seems that everyone or every company I speak to in the printing industry is facing the same concerns, questions and fears. Here are some of the questions I hear. How do we increase our sales? How do we keep…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was…
I was asked a question in a phone interview: "Should printers change their names to reflect that they can do more things than print?" In other words, should you change your name to include something like "media, communications, marketing etc?"…
Why Ask Why? No, it is not to try Bud Dry. (Note: that was a test to see how old some of you are and if you remembered that old commercial jingle.) So, you may now be thinking where I am going…
Well it seems there is a #hashtag signaling a new trend or buzzword everywhere we look. This article is focused on growing your sales, so I am going to take us through some questions to consider #SauersStyle in our “new…
What is Lazy Man LinkedIn? I am so glad you asked and it goes something like this. You do not really know people and yet they ask you to connect with them via the social network LinkedIn. You see, like all social…
It seems that nearly every week a printing or promotional company tells me the people they are calling on do not return messages. I hear this from sales staff, as well as executives and/or ownership. But the same people complaining—oftentimes executives—are…
Today I was eating at a restaurant with my family and it was one we had never tried before. As it turns out, it will be the basis of this week’s blog post. The server does not come to our…
In the printing industry, many salespeople see obstacles as objections and view them in a negative light. They view obstacles as things that get in the way of what they are trying to accomplish. Many salespersons have been taught (through…
In teaching a college-level class recently, my students and I were exposed to a great book by Laurie Beth Jones titled "Jesus, Entreprenuer." One component of the book stood out to me as a good one to blog about, as…
Today's, focus will be on print buyers. One thing has become clear to me, after having time with print buyers across the country. They do not care! So, you are thinking, “Ryan, what don’t they care about?” Good question. Well,…
Clarity (n) - the quality or state of being clearThe definition you see above is from Merriam-Webster’s Dictionary. Do you find it ironic that the definition for clarity does not give you a straight answer?Clarity has become obsolete in our…
“This is Joe Smith—I am sorry I missed your call—I must be on the other line or away from my desk...so please leave your name, number and message, and I will get back to you as soon as possible.” Really? Is this…
Communications is an integral part of our society. On a daily basis, babies cry for food, teens negotiate with their parents, and adults convey their thoughts to their peers. However all of the previous examples are considered ineffective unless the…
WOW! We are already in the third month of this new year and there is no better time to learn new things. So, that is exactly my plan for much of our year together. This post will be an overview…
Today, we have a guest blog post from Lauren Taylor who is interning with Sauers Consulting Strategies. She references (in this blog) the 5 Why's Communications Model that she read in my Everyone Is in Sales book and gives her…
I often tell people that content is king. And you know what—this is not quite right. Why? You see… content is good but great content is “king.” Think about it. Why do you become engrossed in a movie or a…
The DiSC model below is often difficult for people to understand. So- my goal is to make it easy and helpful to you.I am certified in MBTI and recently finished DiSC training and consult with organizations all the time to…
Do you know that what you focus on is what you will feel? It is true. If you tell yourself something enough you will believe it.Also, are brain does not undersatnd the word NOT. For example, if you tell yourself that…
Ok, quick time out for a marketing and communications 101 lesson. Simple is better.Why do restaurants and convenience stores make our providing them feedback so difficult. With the advent of texting, and QR codes who has a desire-- to call…
Well the title says it well. How do you take on a big challenge? Do you run and hide? Do you hope it goes away? Do you pretend it is not there? Do you hope someone else handles it for…
Welcome Canvas Magazine readers. Here is the "continued and integrated" information you are looking for. :-)This provides some additional great content that you will enjoy reading. It provides you with the "why" behind the expressions you read and both-- adds…
Some days are just hard, complicated and cause us a headache. Right? Things can and should be viewed in a different way. A headache free way. Not like this clip. Ouch!!!The below video link has a clip from a recent…
Ok, if you made it to this page you have done something right. Well done. So, now you simply need to provide your best answer to the question you saw and that was posied in the video. It has to…
There are three types of people. The first type are those "who make things happen". The second type are people "who watch things happen" and the third type are people are those "who wonder what happened". Being that people are…
It seems that there is no such things as a normal work day anymore.Most people--seem to do work every day (weekends etc.) and at all hours of the day. No wonder so many of us are... running ragged, swamped, buried,…
As I was recently pondering human communications in my doctoral studies, I came across something that made me ponder "words" as we think about them. So in this blog post... I ask you to take a moment to see if you…
I can't help about blogging on this topic-- What's In a A Name?As this blog exists to make us ponder both the complicated and most basic in human behavior-- I felt compelled to cover this. Why? Who knows-- DUDE! You will laugh more later.…
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