By Dr. Ryan T. Sauers Building a strong brand in 2026 requires something different than it did even a year ago. Attention spans are shorter, digital noise is louder, and leaders have only seconds—not minutes—to make a clear, meaningful impression.…
Always Be Prospecting: Your Future Pipeline Starts NowWould You Buy from You? Your Brand Makes the Difference20/20 Vision Demands Leadership: Be Fearless, Stay FocusedProvide Unique Value: How to Overcome Price WarsEveryone is in Sales: Sales is not a 'title' but…
Click on the link below for a great radio show interview on RADIOX... where we shared insights in a round-table table discussion on air on sales/marketing. https://businessradiox.com/podcast/gwinnett/tom-pilotti/
By Ryan T. Sauers I hope everyone is off to a great February. Our world has a lot more in common than the mainstream media would make us think. Our ability to UNITE (come together) vs. UNTIE (fall apart) is…
The communications process is a component of every aspect of life. Organizations are made up of people, and communications patterns are complicated. Let me take a moment and introduce the concept of “over-communicating.” It is vital to over-communicate in all…
As I travel across the country, I am asked how important price is in the buying decision. Yes, it is a key part of the purchasing process. Note: I said “a part” not “the part.” However, if you are focusing…
By Ryan Sauers As I have been giving recent speeches, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning.…
My oldest daughter recently got a job at one of my favorite “fast food” places Chick-Fil-A (CFA). Being that I live in Atlanta, where it is headquartered, they are everywhere. Also, I know many of the stores owners and some…
Let’s say you have 17 seconds to make a convincing, credible and concise point. Could you do it? I often pose this question to printers and promotional companies around the country. They don’t enjoy what I call the “17-second challenge”…
If you you want something badly enough, you will find a way. And if you don’t, you will find an excuse. It is amazing how many organizations are “stuck.” They are stuck in old patterns of thinking. They are stuck…
We must be looking around to see all the change that is taking place in our world. Our world is constantly connected and rapidly moving, showing no signs of slowing down. So, what do we do? A few different things.…
Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. Watch this one-minute video as I explain this concept in more detail. First, you have to…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely notice it. In contrast, 10 years ago we would have stopped everything we were doing to see what was…
I am unorthodox in my approach to teaching salespersons so that they can grow. I thought you might as well know that now before you read this post. So, let’s look at this process of sales success backwards. What things…
We communicate a message in everything we do – and it’s especially true when we use the term “brand.” All the time we discuss brands we prefer and those we do not. Why? Because brands stand out in our minds.…
By Ryan Sauers We communicate a message in everything we do. The word brand is one that is used frequently in our conversations. We discuss brands we like and those that we do not. Why? All brands stand out in…
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was…
I was asked a question in a phone interview: "Should printers change their names to reflect that they can do more things than print?" In other words, should you change your name to include something like "media, communications, marketing etc?"…
© Sauers Consulting Strategies 2026 - All Rights Reserved